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The Ultimate Resource for Chief Marketing OfficersOctober 6, 2026

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The Ultimate Resource for Chief Marketing Officers

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Anna Maksymenko

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01ArticleWhat Brands Can Learn From the Way Hollywood Markets a MovieAnna Maksymenko · September 25, 2026
02ArticleWhy Influencer ROI Is the Wrong Metric — and What to Measure InsteadAnna Maksymenko · June 30, 2026

Also on the desk

01Q&AGrow First-Party Data on Website and Email Without Hurting ConversionGrowing first-party data does not require adding more friction to forms, emails, or sign-ups. The strongest approaches offer value first, ask only for useful details, and build trust at every step. Insights from experts in the field show how to collect better data while protecting conversion rates.CMO Times · October 6, 2026
02Q&AGrow Social Media Without Losing Community: Posting Rules That Keep Reach and Trust in BalanceMore posts do not always lead to stronger communities or better reach. Experts in social media and customer engagement share practical rules for building trust while staying visible. Learn how to create useful updates, respond with purpose, and promote your work without losing genuine connection.CMO Times · October 5, 2026
03ArticleThe Year-Long Go-to-Market Cycle Is Now Down to DaysMichael Cucchi · October 1, 2026
04Q&AMake Influencer Marketing Deals Work: Pay Models and Briefs That Protect Brand and ResultsInfluencer campaigns can lose money when pay, content, and performance terms are unclear. This article shares insights from marketing experts on building fair deals that protect both brands and creators. Learn how to set strong briefs, track results, secure content rights, and reduce campaign risk.CMO Times · September 29, 2026

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