Interview with Jordan Park, Chief Marketing Officer, Digital Silk.

Jordan Park · October 15, 2026

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Q01

Make Influencer Marketing Deals Work: Pay Models and Briefs That Protect Brand and Results

Influencer campaigns can lose money when pay, content, and performance terms are unclear. This article shares insights from marketing experts on building fair deals that protect both brands and creators. Learn how to set strong briefs, track results, secure content rights, and reduce campaign risk.

25 answers · September 29, 2026

Q02

Decide When to Add a New Marketing Channel Without Derailing Your Mix

Adding a new marketing channel can boost growth—or disrupt a working mix. Experts in the field share practical ways to set budgets, test demand, protect existing teams, and track results. Use clear ownership, fixed limits, and fast checkpoints to decide what earns more investment.

25 answers · September 28, 2026

Q03

Nail the Brand vs Performance Split in Your Marketing Budget

Balancing brand building and performance marketing remains one of the most challenging decisions for marketing leaders trying to maximize both immediate results and long-term growth. This guide breaks down 25 practical strategies for allocating budget between brand and performance channels, informed by insights from marketing experts and finance professionals who have tested these approaches across multiple industries. Readers will learn specific tactics for protecting brand investments, measuring marginal returns, and shifting resources based on pipeline quality and customer acquisition costs.

25 answers · September 22, 2026

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