Leading today · Q&A
Influencer campaigns can lose money when pay, content, and performance terms are unclear. This article shares insights from marketing experts on building fair deals that protect both brands and creators. Learn how to set strong briefs, track results, secure content rights, and reduce campaign risk.
CMO Times · September 29, 2026
Balancing brand building and performance marketing remains one of the most challenging decisions for marketing leaders trying to maximize both immediate results and long-term growth. This guide breaks down 25 practical strategies for allocating budget between brand and performance channels, informed by insights from marketing experts and finance professionals who have tested these approaches across multiple industries. Readers will learn specific tactics for protecting brand investments, measuring marginal returns, and shifting resources based on pipeline quality and customer acquisition costs.
September 22, 2026
Paid social advertising performs best when brands combine polished company content with authentic creator-driven material, but finding the right balance requires strategy. This article draws on insights from industry experts to outline practical methods for mixing brand assets and influencer content across different audience segments. Readers will learn tactical approaches for deploying raw testimonials, managing creative workflows, and matching content style to campaign objectives.
September 21, 2026
ArticleLLM Listing for CMOs is a Useful Signal but bad KPINeetu Sathe · September 25, 2026
ArticleWhere Marketing Trends, Digital Marketing, and Brand Strategy Are Actually Converging Amit Ranjan · September 25, 2026
ArticleSpeed Is the New Brand Strategy for Service BusinessesVictor Smushkevich · September 25, 2026
ArticleWhy More Leads Won't Fix Your B2B Growth ProblemHava Maloku · September 25, 2026
ArticleWhat are Search Quality Evaluators? The Humans Behind Your Position in Google SearchNatalka Antoniuk · September 25, 2026
ArticleWhat Brands Can Learn From the Way Hollywood Markets a MovieAnna Maksymenko · September 25, 2026
ArticleThe Best Marketing I Do Never Mentions My ProductAlyssa Ostroff · September 25, 2026
ArticleA Niche Service Brand Is Built From What It Puts in WritingCarolyn Vasquez · September 25, 2026
ArticleWhy Fractional CMOs Need a Second BudgetLilach Bullock · September 25, 2026
Article6 Brand Decisions That Are Cheap to Make and Expensive to ReverseAnkush Gupta · September 23, 2026
ArticleWhy Your Loyalty Program Is Creating Price-Sensitive Customers Instead of Loyal OnesDaniel Haiem · September 23, 2026Article6 Brand Decisions That Are Cheap to Make and Expensive to ReverseAnkush Gupta · September 23, 2026
ArticleA brand is the list of things you refuse to doNick Sawinyh · September 21, 2026
ArticleMarketing a Purchase That Takes Nine Months Taught Me That Lead Volume Is a LieNassira Sennoune · September 18, 2026
ArticleMarketing Trends in 2026: Where Digital Marketing and Brand Strategy Actually MeetMuhammad Saad · September 18, 2026
ArticleWhy Mixing Up Content Writing, AEO, and PR Will Cost You VisibilityDavid Sonn · September 16, 2026
ArticleThe Marketing Report Everyone Praised and Nobody Could Act OnRHILLANE Ayoub · September 16, 2026CMOTimes.com is a comprehensive online hub tailored for CMOs, marketing leaders, and enthusiasts keen on tapping into the latest insights from the industry's best.
