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The Ultimate Resource for Chief Marketing OfficersOctober 5, 2026

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The Ultimate Resource for Chief Marketing Officers

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Marc Lefton

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01ArticleWhen Fractional CMOs and Agencies Collide: A Marketing Odd CoupleMarc Lefton · March 17, 2025

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01Q&AGrow Social Media Without Losing Community: Posting Rules That Keep Reach and Trust in BalanceMore posts do not always lead to stronger communities or better reach. Experts in social media and customer engagement share practical rules for building trust while staying visible. Learn how to create useful updates, respond with purpose, and promote your work without losing genuine connection.CMO Times · October 5, 2026
02ArticleThe Year-Long Go-to-Market Cycle Is Now Down to DaysMichael Cucchi · October 1, 2026
03Q&AMake Influencer Marketing Deals Work: Pay Models and Briefs That Protect Brand and ResultsInfluencer campaigns can lose money when pay, content, and performance terms are unclear. This article shares insights from marketing experts on building fair deals that protect both brands and creators. Learn how to set strong briefs, track results, secure content rights, and reduce campaign risk.CMO Times · September 29, 2026
04Q&ADecide When to Add a New Marketing Channel Without Derailing Your MixAdding a new marketing channel can boost growth—or disrupt a working mix. Experts in the field share practical ways to set budgets, test demand, protect existing teams, and track results. Use clear ownership, fixed limits, and fast checkpoints to decide what earns more investment.CMO Times · September 28, 2026

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