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The Ultimate Resource for Chief Marketing OfficersOctober 2, 2026

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The Ultimate Resource for Chief Marketing Officers

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Matt Suffoletto

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01ArticleThe Marketing Metric Most CMOs Still Underrate in 2026Matt Suffoletto · June 2, 2026

Also on the desk

01ArticleThe Year-Long Go-to-Market Cycle Is Now Down to DaysMichael Cucchi · October 1, 2026
02Q&AMake Influencer Marketing Deals Work: Pay Models and Briefs That Protect Brand and ResultsInfluencer campaigns can lose money when pay, content, and performance terms are unclear. This article shares insights from marketing experts on building fair deals that protect both brands and creators. Learn how to set strong briefs, track results, secure content rights, and reduce campaign risk.CMO Times · September 29, 2026
03Q&ADecide When to Add a New Marketing Channel Without Derailing Your MixAdding a new marketing channel can boost growth—or disrupt a working mix. Experts in the field share practical ways to set budgets, test demand, protect existing teams, and track results. Use clear ownership, fixed limits, and fast checkpoints to decide what earns more investment.CMO Times · September 28, 2026
04ArticleWhere AI Should End And Judgment Should Begin In MarketingOrkan Arat · September 25, 2026

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